Isn’t it about time you used what you know to get your message out there, reach more clients and make more money?

From the desk of Shawn Driscoll Southfield, Michigan

Dear Entrepreneurial Friend,

Does this sound familiar?

• Creativity and Vision are two of your best traits. You have great ideas, but you’re not sure how to turn them into money-making opportunities. Sometimes you can’t distinguish between the ones that are potentially profitable and the ones that will drain your time and resources. What if there was a system you could use to figure out which ideas to run with and which to work on a bit (or a lot) more?
• You consider yourself a bit of a maverick. You want to stand out. You know you’re different and you know you have a unique message – if only you could showcase your originality and get your message out there!
• Your business is based on one-on-one clients. So if you don’t have clients, you’re not making any money. Of course you love working with clients – that’s why you do what you do rather than working in the corporate world’s rat race. But you’re working so hard for every dollar – wouldn’t it be nice to have a program that made money for you, so you could escape from the dollars-for-hours model?
• You’ve experimented with a product or group-type program in the past, but with limited success. You’ve poured time, energy and money into an idea you thought couldn’t go wrong. But it did. And you want to know why, because you know you have what it takes to shine.
• You want to make a difference, expand your reach and serve more people without sacrificing the incredible value you bring to the table.

My name is Shawn Driscoll, and as a Business Coach and Consultant, my passion is to help you discover what makes you distinctive and then supporting you in creating exclusive products and programs around that talent or ability.

Not only have I helped entrepreneurs design original programs that generate 5 figures very quickly, I’ve also designed and taught workshops and classes for Fortune 500 companies, colleges and universities. As a consultant, I became known for my ability to create powerful group experiences that created real and lasting change — even when groups had previously been deadlocked or derailed.

I have specialized training in adult learning, curriculum design and distance learning as well as years of experience as an online entrepreneur. I’m able to combine the power of online marketing with proven program design techniques to help businesses create exceptional and distinctive programs that position them as market leaders and go-to experts.

I’m not telling you this just to make myself sound good — I’m telling you this because I believe in my program, I believe in my message and I believe in hard-working entrepreneurs like you who have amazing gifts to share and just need a little help pulling everything you offer together in the right way.

So what’s my secret?

Sounds simple, right?

A Signature Program, when done right, is one of the most powerful ways to leverage your time and talent, get your work known by a wider audience, build a community of raving fans, touch more lives, put you on other expert’s “short list” of go-to resources and add double digits to your bottom line.

It will:

Sounds great, right? You’re probably thinking: “So all you’ve got to do is put together a program, decide how much to charge people, and then get people to sign up, right?”

Wrong.

As you know from the previous programs or products you’ve created and then launched with a disappointing outcome, it’s tough to turn prospects into paying clients. It’s tough to know which buttons to push to attract clients that really need your services. It’s difficult to sort through all your content, ideas and expertise and really focus in on the high payoff opportunities. You can quickly become paralyzed by all the possibilities and choices—from how much is too much content, to finding the right way to deliver it, to knowing how much to charge. If you don’t know what you’re doing, you can EASILY waste hundreds of hours, worth thousands of dollars, on creating a program that doesn’t appeal to your target audience, and then marketing that program, which is destined to flop.

1. Target the appropriate ideal client market and communicate your offering so they find it irresistible.
2. Create a program that fits the bigger context of your business model and provides a way for you to turn program-clients into long-term clients.
3. Design and deliver the program in a way that practically guarantees success for your clients. Because the last thing you want to do is sell a program that doesn’t impress or worse—that doesn’t deliver what it promises.

You may think you have tried this all before. You may be thinking that creating a signature program is just not going to work for you. Maybe because your previous programs didn’t fly, you think you can’t possibly get it right. Maybe you think your work is too intuitive or organic to break down into a process and therefore a system. Maybe you think you have so many ideas you don’t know which one to stick with – and how will you go from that mindset to creating a dynamic, content-rich yet focused program?

Yes, maybe you’ve tried creating a program before – but have you tried creating a program MY way?

There are lots of business building experts who will tell you that you NEED a unique program or system in your business. Yet, very few people teach what I teach, which is the ENTIRE system, from pre-conception to post-performance, for planning, presenting and profiting from a dynamic program that keeps clients coming back for more.

You’re about to learn my ENTIRE system for creating an irresistible Signature Program based on your vision, your passion and your strengths.

You are about to discover the system it’s taken me 20 years to develop – and that can guide you to getting your amazing gifts in the hands of more clients – so you can make the difference you’re here to make while earning a great living and WITHOUT having to work more hours or compromise your uniqueness.

Whether you’ve tried programs and haven’t succeeded the way you’d hoped or you are going to create your first one, you’ll discover strategies, ideas and systems that will help you succeed over and over again. All you have to do is follow my lead, and you’ll see the results you crave.

Here’s just a taste of what you’ll learn during “Create Your Signature Program: Multiply Your Impact and Power Up Your Profits”

Everything starts here—with a solid strategy and plan. Your Signature Program Blueprint gives you the clarity and structure to move from ‘thinking about’ creating a program to actually doing it. Yet surprisingly this is the step most entrepreneurs skip or resist—to disappointing results! Your blueprint will ensure you showcase your distinctive expertise so you stand apart from everyone else offering similar services. You will clarify the exact outcomes your clients can expect from your program and design everything else from there—including the marketing, the pricing, the delivery format and more.

During this module you will:

Packaging all of your knowledge and content into a program can sometimes seem overwhelming. You don’t want to overload your clients—or leave out any of your great insights and expertise. In this module you’ll learn the secrets to organizing your material in a clear, focused and understandable way so your clients not only ‘get it’—they do it! After all, results are what your work is all about. Miss this step and you’re likely to leave your audience confused, overwhelmed, frustrated and unlikely to work with you again.

During this module you will:

Your Signature Program is about more than just getting content in the hands of lots of people. It’s about creating a powerful EXPERIENCE that produces real and lasting results for your clients. It’s about creating something unique and authentic—that you’re proud to put your name on. And when it comes to creating a total client experience, the small things can make a BIG impact. This module walks you through the process of designing an authentic experience your clients will love—from enrollment all the way through to completion and implementation. And when they love what you offer, they’ll be fans—and confident referrers—for life.

During this module you will:

This is where the rubber meets the road—the actual delivery of your program. You’ve got a great plan, solid content and now you want to look like a pro when you present it! Even if you’ve never delivered group programs before, you’ll look like a master by applying the simple and proven strategies you learn in this module.

During this module, you will learn:

And although I’m not a fan of throwing in a ton of bonuses (too many bonuses create overwhelm and detract from the main benefit), I have put together a few strategically selected bonuses that will speed up your process and amplify the benefits of having your very own Signature Program.

Before we jump in to the nuts and bolts of designing your program, we want to make sure you’ve got a winning idea—one that captures you’re unique “Secret Sauce” and provides a ‘solution’ your clients are ready and willing to invest in. So I’ve put my proven system into a special bonus module to help you select the highest impact idea for your Signature Program.

During this module you will:

No matter how great your program and content are, it won’t do you any good if no one knows about them! So we’ll dedicate this BONUS module to creating your “signature” launch strategy to drive your ideal clients to your program and enroll them with ease.

During this module you will:

• Shannon Cherry of Be Heard Communications has provided a Press Release Template and Checklist for announcing your new program to attract media attention! ($97 value)
• Michele PW, your KaChing Marketing Strategist, has put together a Copywriting Resource Guide to help you craft compelling, targeted copy that attracts your ideal clients with ease ($97 value)

So now you may be wondering, “Shawn, how are you going to teach me how to …”

Here’s my answer …

I’ve designed this training to provide step-by-step, in-depth instruction so you know exactly what to do AND how to do it every step of the way. I’ve put in specific strategies to guide you through the entire process from reigning in those creative thoughts flying around your head to hammering out the details of a plan intended to bring your vision to light. No more working long, long hours, one-on-one, while wishing for time for a vacation. No more DREAMING of making a big impact. It’s time to DO.

After you enroll, you’ll be sent an invitation to join my exclusive client resource center. There you’ll find the “Create Your Signature Program” system laid out for you in a clear, easy-to-follow format along with access to all the program benefits, including:

	4 Video Training Modules organized in clear, easy to follow steps. ou’ll get access to the complete Create Your Signature Program system laid out in engaging video lessons specifically designed to keep you moving through the process quickly. Each week you’ll have assignments to complete from the program. You’ll watch the Video lesson and go through the worksheets to complete each step in the process. (Note: You get 12 months of access to these modules so you can review them again and again, or even create another Signature Program once you’ve seen how easy it is!)
	Easy to use templates, checklists, diagrams and selected resources to speed up your creative process and finalize your Signature Program fast.
	Forum to post questions, interact with other participants, share your work in progress with others in the program and get feedback.
	12 months of access to Monthly Signature Success Q&A Calls. (4th Thursday of each month at 1 pm EASTERN) These 60-75 minute recorded group coaching calls are personally led by me so you can get your questions answered, get feedback on your program design and learn from the questions and experiences of other business owners on the call. On these calls I’ll work with you to fine tune your program design, take action to fill your new program, address program delivery questions and identify any missed opportunities to make your program truly remarkable.
	My Signature Program Resource Directory. Gain access to my Signature Program Resources Rolodex, filled with all the resources you need to create a successful Signature Program. These are the resources my clients and I use and love. This will save you more time, money and headaches than you can imagine.

 

PLUS, I’m going to give you three AWESOME bonuses that will help you authentically promote and profit from your Signature Program:

This all sounds great, right?

Before you enroll, though, you should know that this program is only right for you if:

By now, you’re probably wondering what this is all going to cost you.

I’m a business owner, an entrepreneur just like you are. So I’m not going to ask you to pay an exorbitant price.

The information you’ll gain during this program will enable you to make tens of thousands of dollars again and again, for as long as you are in business.

I’m asking you to make a one-time investment in the future of your business. That one time investment comes at an affordable price of only $447

PLUS, because I want to make this easy on you, you’ll have the option of paying in just 5 easy installments.

I won’t go on and on, comparing that one-time payment to the recurring price of lunches out or fancy coffees and pastries every morning on your drive to work.

You’re in business: do the math. You’ll see that if you spend $447 for this program, and then close just 3 to 4 sales at the $200-$300 price range, you’ll have more than paid for your investment.

More realistically, though, you’ll be offering your program at $500 to $1000 per client, so you’ll double your investment with 1 or 2 sales.

I don’t even have to say any more – this just makes good business sense.

Are you ready to FINALLY see your vision realized, to FINALLY make the impact you’ve dreamed of and to FINALLY get out of the “dollars-for-hours” trap you’ve been calling home?

Click here to reserve your space.

Plus, you’re protected by my 100-percent, money-back, I-didn’t-get-as-much-out-of-this-as-you-promised GUARANTEE.

Are you ready to register or do you have a few more questions?

I want you to feel comfortable and confident in moving forward with this program. I know it’s an investment for you, and I know you have a lot on your plate so you don’t want to waste your time. Here are some questions I hear often, and their answers:

My creative process is organic and fluid. How can I possibly boil that down into a system or program?

That’s why I’m here. I know the questions to ask and the issues to raise to help you find your process – and believe me, everybody has one!

I don’t feel comfortable talking to large groups. How can I overcome that?

In tying together your passion and your vision, and putting it into a format that includes content, timing, pace and size, you’ll know exactly what to do, when to do it and how to do it. And there’s no requirement that you present your program to large groups! You may find that the best delivery for you is small, intimate experiences. But by the time you’re complete with the process you’ll have a newfound clarity and confidence in your work and may be thrilled to share it with a larger audience. No stage fright allowed!

I have so many ideas. How do I choose which one to use for my program?

My system is designed to filter the great, profitable ideas from the not-so-great drains you don’t want to spend too much time on.

I consider myself different, a stand-out in the field. How to I create a program and retain that distinct flavor?

That’s exactly what this is about. We’ll work together to put your flavor into a program – if we don’t do that, your program won’t work like you want it to. This program is designed to help you unlock your own unique ‘secret sauce’ and put it to work in a program format that’s authentic and high impact. I don’t provide a cookie-cutter approach to creating your program. No two programs come out of this process looking the same!

I’ve never created a program, and I’m not sure how to do it. Can I still take your class?

Of course! You’re just starting fresh – and sometimes that’s even better because you’re not jaded by poor performance of prior programs. The beauty of this process is that you can take it at your own pace. I’ll teach you how to stay in action even if you’re new to creating programs like this.

I don’t want to create a fluffy program that barely scratches the surface of what I can do for my clients. Can I create a Signature Program that gets real results?

Absolutely. That’s why I’m teaching how to create Signature Programs…because you do work that changes lives and my process honors that completely. I will never ask you to compromise on results in order to make a quick buck.

I absolutely LOVE supporting passionate, mission-minded entrepreneurs like you in creating Signature Programs that leverage your gifts and allow you to reach more people and make more money (and have fun doing it!).

Lead a life of difference,

Shawn Driscoll

P.S. Being decisive is one of the most important traits in being successful. So don’t put this decision off to think about later. You are a do-er. That’s part of what makes you unique. Register now.

P.P.S. Remember, if you give this your all and take it seriously, you have nothing to lose. You’ll recapture your investment after running one Signature Program with just a few sales. And in reality, I’ll prepare you to close more sales than you can imagine. Reserve your space now.

Legal Disclaimer: Every effort has been made to accurately represent our program and its potential. The testimonials and examples used are exceptional results, don’t apply to the average attendee/purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire, and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.